What if you could always get anyone to do anything for even if they used to say not to you? That’s what this video is all about. You are going to learn a step-by-step method to influence others to say yes.

It’s a very simple secret. You use what is called a takeaway sentence. That sentence causes people to say yes. I call it the magic phrase. Here it is: “You don’t have to.” You ask the person to do you a favor or do something for you. Then right after, you let him or her know it’s not an obligation.

The reason this strategy works like magic is simple. No one wants to be told what to do. We all value our freedom. We will fight, riot, and even die for our freedom. Any time it is threatened, we start fighting either physically or mentally.

However, the moment you let people know your intention is not to take away their freedom, they are ready to cooperate and do anything for you. You can use this with your kids, co-workers, or friends. It works.

When you tell a person he or she doesn’t have to do what you ask; the subconscious mind hears something different. It gets the message that there’s no thread of depriving someone of his or her freedom.

In the video, you hear me using specific examples to make you sure you get the idea. As an example, let’s say I send you a cold email. You don’t know me at all. I ask to please with me the name of the person who books speakers for your company. There’s a good chance you might ignore my email.

However, if I told you, “I know you are busy. You don’t have to reply to my email. However, if you replied, that would really mean a lot to me. I would be very grateful to you.”

As you can see, the last sentence is critical. Right after the you-don’t-to sentence, you let the person know how much you would appreciate it.

I would love to hear your feedback. You don’t have to. But if you did, I would really appreciate it.

Did you catch that?